START HERE!

This is the course that will save you thousands.

What would you do to save yourself from losing thousands of dollars?

How much more income could you make if you launched your business thousands of hours sooner?

What would it mean to you to save yourself from thousands of heartaches?

My goal is save you from having to learn about website development the hard way.

Are you ready to build or redesign your website?

If so, this is the course for you.

I have been developing websites for over a decade now. During this time, I have heard all the horror stories from clients in regard to their past development experiences.

• Costly delays
• Ineffective sites
• Unresponsive developers/designers
• Poor results
• Frequent redesigns

Don’t let this happen to you!

All these problems just lead to frustration, decreased cash flow, overwhelm, and — way too often — the death of the business. This course will empower you to make the right development decisions so you will end up with an effective website, whether you want to build it yourself or you want to hire someone else to do it.

I get it. You’ve never built a site before — if you’ve never tried it, how would you know what you need or what the right questions to ask are?

You even hired a developer — why isn’t that person asking the right questions to manage the project properly? How would you manage your own project if you have never managed a web development project before?

You’re new at this business, and your company seems to be changing rapidly. How will you end up with a finished product is flexible enough to adapt?

That is EXACTLY what this course is for.

Projects go wrong when there is a lack of proper planning and design before the site is built. This course will prepare you to think like a marketer in order to effectively design your website experience and manage your web development project. By the end of the course, you will be able to plan for a flexible website that can adapt to your evolving needs while performing in the way that you want.

START HERE! is a 4-week online course launching October 3rd, 2011. This course is designed to be an overview of planning a website with marketing in mind for anyone who is building their own site, planning a website that a developer will build, or redesigning their existing site.

If Your Plan is to Hire a Developer

If your launch plan includes hiring a developer or designer to create your site, START HERE! will help you start the process of planning a website in order to give you a better development experience. I don’t want you to waste both time and money on website development because you didn’t know what to ask a developer or what you needed. With a bit of knowledge, you can save yourself the heartache (and expense) of having to redo your site in a matter of months! With START HERE!, you will create a site plan that will set you on the path to success.

If Your Plan is to Do It Yourself

If you are a DIY website builder, learning how to plan your site from a marketing perspective will save you from wasting your time and energy. Many entrepreneurs try to set up a fast site when they first get started, but then get frustrated and give up when that site isn’t getting the results they wanted or doing the things they need. START HERE! will help your business do better from the start through planning and marketing.

If You Are Redesigning

Okay, so you had a site that wasn’t quite right and it’s not doing well. Don’t give up! By learning how to restructure your content and steer your redesign in the right direction, your second site will work a lot better for you than your first site did. START HERE! will help you to not only see why your first site may have not done well, but also how to plan (and launch) the second one with a bang!

How This Course Works

Each week in a 4-week series, you will be receiving 2 short videos of learning material along with handouts. To help you learn the material, we will also be doing exercises such as trying tasks on your own, or discussing concepts in the forum. The lessons are meant to be about an hour or less per day, 5 days a week.

While the lessons follow in a series, you will not need to complete them the day they are given. I have a family, 2 small kids and a business to run — I know things can sometimes get crazy! If you ever need to take a break, you can just revisit the course website to pick up where you left off. The site will be available to you for at least a year after you take this course, allowing you to review the materials as needed!

What This Course Includes

• 4 Weeks of Material broken into four learning modules
• 8 Learning Videos to introduce new concepts
• Handouts and Transcripts to reinforce lessons from the videos
• Reminder E-mails at the start, during the course, and after the course is finished to help direct you
• A Private Course Page so that you can see all videos and other materials in one place, in the order that they were released
• A Private Forum, where you can discuss assignments and get support from both your instructor and your peers
• Bonus! An announcement to the rest of the course members and this site’s mailing list of your site once it is finished

Pricing and Registration

I want to help as many people as I can, so I have priced this course to be affordable. I don’t want anyone to realize 6 months from now that they should have taken this course 6 months ago! The 4-week course, all videos, materials and associated support is yours for the low price of $129 USD. That’s it! No tricks, no payments, and no buying something at the end — just 129 dollars to save you from thousands of wasted dollars, hours of frustration, and months of development delays!

Once you have purchased the course, you will receive information on how to get all of your support services (e-mail reminders, forum and website login, etc.) set up before the class starts. If you need assistance, please e-mail me at nikole@thatwordpressgirl.com.

Technical Requirements

You do not need to be a techie to understand this course! It was created with the non-programming person in mind. You will, however, need a desktop or laptop computer that is connected to the internet (preferably high-speed) and that can play videos (like those on YouTube). You will also need some basic computer skills, like the ability to use e-mail and web-based forms (like the kind you find while shopping online). To purchase the course, you will need a debit card, credit card, or PayPal account, and an e-mail address.

Refunds and Guarantees

I know you will learn valuable concepts in this course that will help you both now and in the future, but I do understand that sometimes things come up in life. As this course is designed to not only be completed as the assignments are given, but to also be able to go back and review later, refunds are offered (no-questions asked!) based on what week you decide to cancel.

• If you cancel after purchase but before the start of week 1, you will get 90% of your payment refunded.
• If you cancel after the start of week 1 but before the start of week 2, you will get 75% back.
• If you cancel after the start of week 2 but before the start of week 3, you will get 50% back.
• If you cancel after the start of week 3 but before the start of week 4, you will get 25% back.
• After the start of week 4, there will be no refunds offered.

To get your refund, all you have to do is e-mail me any time at nikole@thatwordpressgirl.com and your request will be processed promptly.

Questions?

If you have questions or are not sure if this course is right for you, please feel free to email me at nikole@thatwordpressgirl.com.